9 Ways to Launch your Startup Faster and Better
Starting an online business is still the biggest hurdle I’ve ever had to jump through in my life. There was so much to do and too much verticals to take into perspective. Irrespective of the startup ideas I had in me – I discovered I really didn’t know much about what starting a company felt like.
It was hard.
Mistakes were everywhere – in fact my former business partner and I learnt everything by making mistakes. Funds were sometimes lacking, customer acquisition were infrequent. And there were lots of areas we had difficulties operating.
But the biggest hurdle I remember we overcame – was launching the startup itself.
That’s where majority of people ever get to. The sheer difficulty of this section cripples a lot of people that they give up even before they start.
And it’s actually understandable because launching out is always hard work. It’s not easy to turn an idea in your head to fruition in the physical. But it reality, it’s really not that hard to do it.
In this post, I’ll be showing you 10 tips that will help you turn those startup ideas in your head into a small business that will end up making you money.
First tip is:
1. Just Start The Startup.
No matter how brilliant that startup idea is, it simply can’t get itself started. You’d have to launch it. One of the problems I had in the midst of starting a small business was waiting to make it all perfect.
The back-end and especially the front-end must be excellent. The logo needed to be remodeled time and time again to arrive at a perfect and breathless image.
The product packaging and looks needed to look so good and perfect. I spent much time perfecting the product more than I even spent marketing.
I kept on perfecting and perfecting every nook and cranny of the business.
And in that process, I totally forgot that prospective customers buy solution and not perfection.
That jaundice view truncated and really slowed me down. I wasted too much time deliberating on things that really didn’t matter. The business later made money though, but it took so long to arrive at that destination.
In your case, don’t do me, just start your business.
Some of the things I know now weren’t things I knew many years ago. And I’m telling you from experience – customers aren’t interested in perfection – they’re interested in value.
Whether your product is crappy or not, they really don’t care, as long as it solves their problem right from the box.
So . . . . Just launch out.
There not going to be any startup if you don’t start the one inside your mind.
2. Have Something to Sell.
I can’t really over-stress this section enough. You just need to have something that actually solves a problem. What you’re offering as a product must be in dire need.
I want you to take out time now and really analyze product you’re trying to get people to buy or subscribe to.
Ask yourself these questions: how many people will need this product? How many problems can that your one product solve? Have you tested it on real life scenarios, did it work?
Have you gotten reviews from beta testers? What are they saying about usability and the glitches they encountered using the products? Have they all been solved?
All these are some important questions to sincerely get answer to before saying you have a formidable product to sell.
Because a potential product must solve a need in a niche before it can be a success. Once it has the potential to do just that, then you can say definitely that there’s something to “sell”.
3. Put yourself Under a Mentor.
Mentors are ladders by which we climb to the top.
Instead of trying to re-create the system from a fresh start, instead of climbing that new mountain with no experience – it would be better to let mentors who have gone back and forth on those journeys to guide you.
Get your hands on competent hands that have experienced the area you want to delve into, and follow their every instruction. These human guides let you cruise faster to the top.
With their immense help you can easily escape grave mistakes that probably would have killed your dream with that startup business. Find one and stick with the person’s advice.
I tell you, you will need it.
4. Hire and Diversify Your Workload.
You obviously can’t do it alone. You need to learn to trust people enough to give the workload to them for effective management. Diversity is the only way you can head that small business and still retain your sanity.
Most of my small businesses were run by only me. Doing all that started to affect me physically because I was always overworking myself.
Don’t be like me.
Diversify your workload in order to have the gut to actually launch a business. Running a business is hard work. Diversifying the business workload helps you focus on the part that needs your utmost attention.
The best way I handled mine was to employ the locals. They were cheap. They delivered on time and also gave me time to focus on other relevant aspects of my business.
5. Don’t Focus on Money.
Money is a by-product of a successful venture, so let your focus not be on how to make money at first. Just focus your attention on how to serve your customers.
The more satisfied customers are, the easier it becomes to sell anything to them.
In my early days, I focused too much on monetary gains with my first business. It didn’t take time before I started having problems. Rushed products were one of the strongest loopholes of my first startup business.
Money was the root cause. Stop looking to get at money first because they will surely come as a by-product if you do the right thing.
And what’s that? It’s satisfying your customers.
6. Spend Time and Money on Knowledge.
Knowledge is the fuel of every business.
The aspect I want to focus on in this section is knowledge about your potential competitors. Know all there is to know about them.
Get to understand where they’re missing it and how you can fill that void effectively. Starting your startup with this insight in place will drastically reduce the time it’ll take to take off from scratch.
7. Spend Time and Money on Marketing.
“Build and they’ll come?”
Heard it before? Old cliché, I know. Sad part of this old and outdated quote is that it hardly ever works.
Small businesses that get launched fast and start seeing tremendous results do so because they keep putting themselves in front of prospective customers.
This act of putting businesses strategically in front of customers in simply called marketing.
Learn it. And to do that, understand who your potential audience is and where they can be found.
8. Get Quality Feedback from Potential Customers.
Feedback to me is the chief-corner stone of any business. If you want to scale your business from a baseless idea to a multi-billion enterprise fast, then you need to understand the headaches your potential audience is experiencing.
You want to launch your startup faster? Don’t stop at understanding their headaches, know why they’re not getting the required results, know what the present products are missing, know and totally understand what potential customers are looking for . . .
And then go out to launch your startup with these researches above as a guide. In-depth Knowledge accelerates movement of small businesses faster than putting in more money does.
Invest in more knowledge and your small business locomotion will instantly rise.
9. Work With People Who Push you and The Startup to The Extreme.
Starting and running small businesses have everything to do with people you have around you.
That’s why businesses – both startups and corporate ones – normally clone and are affected by the behavioral attributes of the employees and founders that steer them.
If your small business growth trajectory is slow, it simply means someone in your crew failed to do their research well.
This issue is actually one to be taken serious. Employment of staff or adding of co-founders should be based on enthusiastic work the person has done in that angle. Don’t employ people based on only their academic and practical knowledge; also employ people based on how big a passion they have for the angle in question.
Why you should do that?
It’s simple. What drives startup businesses to multi-billion dollar companies isn’t the amount invested through C-series, its all lies in the enthusiastic drive of the workforce.
So employing people who just qualified for the job doesn’t cut it. You need enthusiastic employees and partners who drive you and the business from ground up to stardom.
That’s how to launch that startup idea in grand style.