“The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever seen before.“ – Albert Einstein
It’s said that New York is one of the hardest places to open a bar business. Because literally all street have at least a bar around the corner. And that was a major concern to every bar startup, except Jim Meehan.
Now who’s Jim Meehan?
Jim is an entrepreneur who like everybody else had hope of starting a bar chain in New York that’ll become a huge success and a major avenue for consistent cash flow.
That was his dream.
And like everybody, he wanted to start that bar business and not “fail”. But when he looked at everything he saw – the professional statistics of bar that have gone under, and seeing the crowd of competition he had to content with – he knew that following the crowd wasn’t going to bring the success.
So Jim decided to break all rules of traditional marketing that top marketers, top business people and successful bar owners would tell you to do today if you want to start a bar business.