Why Everybody Can’t Start And Own A Successful Startup

The stakes are high.

The media and the world have always celebrated the next Wunderkind, the next “revolutionary” business, the next Google.

It seems sometimes that everybody has eaten the entrepreneurial bug or at least no longer find the employee ‘steaks’ palatable.

I am going to be the voice crying in the wilderness saying that not everybody can or should start a business. At least, don’t go quitting your job anytime soon. Starting a business isn’t for everybody and not everybody is meant to get a job.

Here are 5 reasons for my stance:

Continue reading

5 Effective Ways to Guard Your Startup Business

As a startup, you likely have a list of essential business tasks that you have to do like marketing, hiring employees and product delivery. Security can often be an afterthought. But to guide your startup isn’t a thing to play with.

For most startups and small businesses, security is a bit like getting in shape. You know what you need to do – but you don’t do anything about it until it’s too late or in the case of the startup – you have a security breach.

Security is especially important for startups that have access to sensitive information about individual customers like their credit card details.

A breach in security not only endangers the internal network of your startup, it can also put your customers’ data in jeopardy.

Fortunately, this does not have to be the case. With these five easy and actionable tips, you can secure your startup cheaply, easily and effectively.

Continue reading

7 Shortcuts That Can Kill a Startup Business

It is good practice for you to establish a business around something you love to do.
The problem comes when your love for what you are doing overwhelms you and you forget that at the end of the day, you are running a business, not a hobby.

Many entrepreneurs do not have the requisite knowledge of common business practices to run a startup. As a result, they make monumentally terrible business decisions and try to take shortcuts thinking that this will hasten profit. Shortcuts will only hasten the death of your startup.

So, would you like to avoid these common pitfalls of business?

Here are some life-defying shortcuts to stay clear of if you want your startup to survive the harsh conditions of 21st century business climate:

Continue reading

5 Ways Startups Can Play Bigger Than They Are

In the early days of growing your startup, the days are long and challenges are numerous.

There are days of late nights at the office, wearing multiple hats of founder, chief salesperson, customer support and accountant and a wide range of tasks from brand marketing to sponsorship sales to budgeting.

When you are just starting out and money is tight, you might be tempted to see your brand as too small and not ready to compete with the big leagues.

However, getting your startup to where it needs to be requires you to think outside the box of your present circumstances and see your startup as you would like it to be.

You need to have faith in yourself and in your brand and in your product’s potential to raise capital and eventually recurring revenue.

In order to grow, you must represent your business as bigger than it is by showing the milestones you have been able to achieve, displaying at the fore front your potential business revenue and other small successes at your startup.

Here are 5 ways to play bigger as a startup-

Continue reading